Glenn Pere

My vote for the best ad campaign ever...  By Glenn Pere Let's talk about some of the best campaigns of all time... Is it "Think Small" from Volkswagon? Is it "A Diamond is Forever" from DeBeers? Is it "Just Do It." from Nike? Is it "Think Different" from Apple? Is it "Porsche, There is no Substitute." from Porsche? Is it "Have it Your Way?" from Burger King? Or is it "It's Not TV. It's HBO." from HBO? All of the above, spent, cumulatively, billions and billions of dollars over the course of nearly 75 years to promote their brands, their narratives and just what their brand can mean in your life. Determining the media buys and the strategies and the endless hours of nonsensical meetings in the C-suite. More TV, less radio. More local out-of-home, less National print. More full-page placement in the New York Times and less in the LA Times. More digital spend less traditional spend. Bigger social media spend...

Pere360 Creative celebrating HBO's 20th Anniversary. Circa 1992 By Glenn Pere Let's discuss. My agency, Pere360, ( www.GlennPere.com ) for nearly 35 years, was one of 2-3 HBO's top "go to" creative agencies. We likely worked on close to 3,000, yes 3,000, projects for HBO over that timeframe...upto the AT&T merger. Additionally, we likely marketed over 400 Championship fights for the HBO Boxing franchise...the biggest fights in the history of boxing. We launched Sex and the City, Sopranos, Hard Knocks, 24/7, Real Time with Bill Maher, Curb Your Enthusiasm and worked on many brand campaigns...which brings us to "It's not TV. It's HBO." During my tenure working with HBO, you can say I was quite intimate with the brand on every level. I can make a fairly strong argument that HBO is, perhaps, one of America's top-5 most culturally significant companies over the past half century. Let's see if you agree, not in any specific order; Apple Tes...